Analysis
Posts that include numbers—like “5 habits” or “30% growth”—perform significantly better on X. An analysis of 15,000+ posts finds they get 57% more engagement and are 31% more likely to go viral.
Analysis
A data analysis of 1,442 Arabic-language posts on X shows that after Lebanon’s ceasefire, attention focused on repeated narratives and a small group of accounts, not on ground-level reporting.
Analysis
Posts about Lebanon on X surged, but engagement per post fell sharply within 48 hours, dropping by over 95% as volume increased.
Analysis
94.9% of Lebanon news coverage focused on conflict, but only 36.9% of search demand did. Most searches centered on economy, living, and emigration.
Analysis
Analysis of 113 news articles shows coverage emphasized diplomacy and military developments over humanitarian impact following the Beirut strikes.
Analysis
Analysis of 5,142 posts on X shows strike reports surged before the ceasefire announcement and remained elevated during it.
Analysis
A study of Arabic-language political discussions on X shows that while thousands participate, attention is highly concentrated—just 1% of users drive over 60% of engagement.
Analysis
After the Ain Saadeh incident, strike claims dominated what people posted on X, but political content dominated what people paid attention to.
Analysis
An analysis of 16,695 Arabic-language tweets about Lebanon finds that posts containing linguistic uncertainty receive approximately 25% higher engagement, particularly in replies.
Analysis
This research was originally published on May 10, 2024, and has been republished here following the migration to soufan.tech. In today's fast-paced social media world, TikTok has quickly become a leading platform, particularly in Lebanon, where influencers are shaping trends and significantly impacting the economy. This study,