Engagement Drops by 95% as Posts Surge on X About Lebanon
Posts about Lebanon on X surged, but engagement per post fell sharply within 48 hours, dropping by over 95% as volume increased.
A computational analysis of posts about Lebanon on X shows that as activity increased rapidly during ongoing events, engagement per post declined sharply rather than rising with visibility.
In a 72-hour dataset of 3,334 posts collected between April 12 and April 14, 2026, posting volume increased more than tenfold, while median engagement per post dropped from 48 interactions in the first 24 hours to just 2 in the last 24 hours.
More content was being shared, but each individual post received far less attention.
Key finding
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Engagement per post fell by over 95% within 48 hours, even as posting volume surged more than tenfold.
Data
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The analysis is based on 3,334 posts collected from X between April 12 and April 14, 2026, using event-based keywords in English and Arabic. After cleaning and filtering, the final analytical sample includes 2,360 posts. Engagement is measured as the sum of likes, reposts, and replies per post.
Full analysis
Lebanon: More Posts, Less Engagement on X
Posts about Lebanon on X surged, but engagement per post fell sharply within 48 hours, dropping by over 95% as volume increased.
Mohamed Soufan
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